Hadn't had it happen to me yet - but last week the needle jumped the groove and pirouetted onto the label.
This type of damage to the label is sometimes seen on shellac records. It's mostly on older records, early 'twenties or before. The heavy reproducer with its needle is knocked out of the groove and slides over the record onto the label, scratching a groove where it goes.
Having seen it happen now, it makes a bit more sense that it's seen mainly on older records that would've been played on gramophones without an automatic brake. When the spiral of a record hurries to the central run-out (fast - to trigger the automatic brake mechanisms), the heavy reproducer of the older gramophone is thrown out of the groove.
This record already had one such damage, so could have known it was sensitive to this with probably a very shallow groove - letting the HMV101 gramophone run out only seconds too long gave an awkward scratching sound. And another spiral on the label.
Play only on auto-brake instruments - or listen to a digital version of the same recording :)