Sunday, September 6, 2015

More sleeve designs

Another set of 78rpm shellac record sleeves. As the earlier set of images, record labels sleeve designs from mid thirties to early forties. German labels, except for the British HMV sleeve, very business-like compared to e.g. the Electrola. Electrola was the German label of HMV, or rather of EMI by that time. The Electrola name was founded in '25 by The Gramophone Company after their German unit was seized during WW1. Because the German unit (Deutsche Grammophon) could not use its label outside of Germany, they created Polydor as their export name. Already then, complex arrangements of companies and labels.
(Click on images to magnify. Both sides same design if only one image.)

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